eComm Live 2024
2024 Conference Agenda
Check out the eComm Live 2024 Conference Agenda!
eComm Live is a 2-Day event, with the Main Conference taking place on the second day.
Day 1: Training, Fringe Event & Socials
eCommerce Training Courses [Training + Conference Ticket Holders]
09:00 - 15:30
Places are filling up fast on our 2024 training programme. Courses include:
- Advanced Email Marketing - SEO & CRO for eCommerce - Mastering GA4 for eCommerce - Maximising Sales Using FB & Instagram Ads - eCommerce Leaders Masterclass - Creating TikTok Videos That Convert
Please note, you must purchase a Training + Conference ticket to access any of the training courses on Day 1.
Please note, you must purchase a Training + Conference ticket to access any of the training courses on Day 1.
eComm Founder Sessions – Fringe Event [Open to all Ticket Holders]
Chupi Sweetman,
Oonagh O’Hagan,
Will Kennedy,
Colin Christie,
Peter Dunlop,
Gary Fox,
Miya Knights
Europa Hotel – Penthouse
Europa Hotel – Penthouse
12:30 - 15:00
Join us at our NEW Fringe Event for 2024 'eComm Founder Sessions', where the stories of eCommerce pioneers come to life. Hosted by Podcaster and Entrepreneur, Gary Fox.
Agenda
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12:30-13:00 – Registration & Networking
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13:00-13:10 – Welcome from MC, Gary Fox (The Entrepreneur Experiment)
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13:10-13:35 – Fireside Chat: Transforming Pharmacy Retail: Oonagh O'Hagan Unveils Meaghers' Omnichannel Success. Oonagh O'Hagan (Meaghers Pharmacy Group), Gary Fox (The Entrepreneur Experiment).
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13:40-14:15 – Panel: Founders Unplugged: Life and Business Insights from eCommerce Pioneers. Will Kennedy (Sons), Peter Dunlop (Bathshack), Colin Christie (Christies Direct), Miya Knights (Retail Technology)
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14:15-14:25 – Break
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14:25-14:55 – Fireside Chat: Scaling Luxury: Insights from Industry Disruptor Chupi Sweetman on Chupi's Growth Journey. Chupi Sweetman (Chupi), Gary Fox (The Entrepreneur Experiment)
14:55-15:00 – Closing Remarks
Women in eCommerce Networking Session [Open to all Ticket Holders]
15:30 - 16:30
Hear from a panel of inspiring Women in eCommerce, and enjoy networking opportunities over a glass of bubbly and canapés!
Agenda
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15:30-15:45 – Arrival & Networking
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15:45-15:50 – Welcome from MC, Breige Grogan (Little Rock Digital)
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15.50-16:20 – Panel: Women in eCommerce: Breaking Barriers, Driving Innovation. Breige Grogan (Little Rock Digital), Raine Peake (New Look), Lorraine Kelly (Bathshack), Jo-Anne Morgan (Shopify).
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16:20-16:30 – Networking & Event Ends
Social Activities [Open to all Ticket Holders]
17:00 - 20:00
All ticket holders can choose 1 Social Activity to attend on Wednesday 1st May. Places will be allocated on a first-come, first-served basis. Choose between Game of Thrones Studio Tour or Belfast Trad Music Trail.
Conference Opening Party [Open to all Ticket Holders]
20:00 - 23:00
Our first night pre-conference get together, includes a complimentary drink and Little Wing Pizza!
Day 2: Assembly Hall
Registration Opens [All Ticket Holders]
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
KEYNOTE: Using Digital PR & TikTok search to Generate Demand & Sell Out of Products
09:45 - 10:30
Carrie Rose, CEO of Search-First Creative Agency, Rise at Seven, unveils the power of Digital PR & TikTok search in driving product demand. Learn innovative strategies to captivate audiences, generate hype, and achieve sell-out success. Don't miss this session for actionable insights into driving and capturing search demand in eCommerce.
Break
10:30 - 10:45
FIRESIDE CHAT: Gymshark – Building a D2C Unicorn
10:50 - 11:20
Join us for an exclusive fireside chat with Daniel Green, Head of Digital Marketing at Gymshark. Discover Daniel's journey with the business, Gymshark's creator collaborations, global expansion tactics, and the vibrant culture propelling their success.
TALK: The importance of your Marketing Consent Rate in the current market
11:25 - 11:55
Join Ian Madigan from Dataships for a deep dive into the critical role of Marketing Consent Rate for your eCommerce business. Learn how this metric impacts customer engagement and compliance with privacy regulations, ensuring your marketing efforts are effective and ethical in the digital landscape.
FIRESIDE CHAT: Sculpted by Aimee – Sculpting Success in Omnichannel Retail
12:00 - 12:30
Don't miss the opportunity to hear from Aimee Connolly, Founder & CEO of one of the fastest growing Irish beauty brands, Sculpted by Aimee. Explore their journey of global expansion, transition into physical retail, and the strategies behind winning the hearts and minds of consumers worldwide.
Break
12:30 - 13:30
PANEL: Mastering Customer Retention: Strategies to Drive Repeat Purchases and Customer Loyalty
13:35 - 14:05
Our panel of experts explore innovative tactics and best practices to cultivate lasting relationships with customers, boost repeat sales, and foster unwavering brand loyalty in the competitive eCommerce landscape.
TALK: Why do so many websites look the same? How composable architecture can assist in the fight against the homogenisation of eCommerce
14:10 - 14:40
How do you elevate and differentiate your eCommerce proposition, whilst ensuring a familiar and intuitive user experience? Rachael Jones from Studio Rotate explores ways in which eCommerce brands and retailers can use composable and headless frameworks to make their site stand out in a sea of sameness.
Break
14:40 - 14:55
PANEL: In House vs Outsourced: How to Build a Winning eComm Team & Leverage External Partners for Success
15:00 - 15:30
This panel session will disucss finding the right talent for your eComm team, structuring a team for success, and how retailers can work better with agencies and partners to enhance results in the competitive eCommerce landscape.
FIRESIDE CHAT: Jamie Laing: Building Sweet Success with Candy Kittens
15:35 - 16:20
Join us for an exclusive on-stage interview with Jamie Laing, co-founder of Candy Kittens, as he shares insights on "Building Sweet Success with Candy Kittens." Explore the journey behind creating one of the UK's most beloved confectionery brands, uncovering the secrets to their delectable success story to date!
VIP Dinner – Sponsored by 360 OM [Invite Only]
18:00 - 20:00
Join conference speakers and VIP guests for an exclusive 3-course meal at Home Restaurant.
Conference Closing Party [Open to all Ticket Holders]
20:00 - 23:00
After 2-days of non-stop eCommerce learning, let your hair down at the big eComm Live Closing Party!
Day 2: Minor Hall
Registration Opens [All Ticket Holders]
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
Welcome from MC, Breige Grogan
10:45 - 10:50
Welcome from Minor Hall MC, Breige Grogan.
TALK: Selling on Amazon - Friend or Foe for your DTC business
10:50 - 11:20
Selling on Amazon (and eBay) used to be the centre of an eCommerce business. Then DTC websites became easier, quicker & cheaper to create. Raising the question of whether selling on Amazon is a boost or hindrance to your DTC business. Paul will walk through the questionability of Amazon Ads, the ever-changing Amazon Algorithm and the flywheel of pros and cons to selling on Amazon
PANEL: Next Gen Growth: Ripping up the eComm Rulebook
11:25 - 11:55
Get ready to shake up your eComm strategy and rip up the traditional rulebook to eCommerce success. Join us in conversation with three dynamic young entrepreneurs as they redefine success and share their unconventional approaches to thriving in the digital marketplace.
PANEL: Can sustainability fuel eCommerce growth? How to do the right thing for business and society
12:00 - 12:30
In the world of eCommerce, where accessibility, convenience, and speed reign supreme, the question arises: How can it also be sustainable? With conscious consumers pushing for sustainability, today's shoppers are more environmentally aware than ever. This panel will explore how doing the right thing for society, can help future-proof your eCommerce business.
Break
12:30 - 13:30
PANEL: Cross-Border Commerce: Growing Global Post-Brexit
13:35 - 14:05
Join us for an insightful discussion on the opportunities for cross-border commerce in a post-brexit world. The barriers to international trade are evolving, presenting both opportunities and challenges for businesses. Our panel will explore the strategies, technologies, and trends that can help you maximise these significant opportunities, and overcome common challenges across supply chain, logistics, tax, payments & more.
PANEL: The Next Phase of Growth for eCommerce
14:10 - 14:40
Global e-commerce sales have doubled in the last 5 years, but is growth now getting harder to come by? Is our obsession with acquisition distracting us from other opportunities and is short term thinking stifling long term growth? Join our expert panel of seasoned ecommerce professionals to tackle these and give you their view on where the next phase of growth will come from.
Break
14:40 - 14:55
Sessions continue in Assembly Hall
15:00 - 16:30
Head back to the Assembly Hall for the final sessions of the day!
VIP Dinner – Sponsored by 360 OM [Invite Only]
18:00 - 20:00
Join conference speakers and VIP guests for an exclusive 3-course meal at Home Restaurant.
Conference Closing Party [Open to all Ticket Holders]
20:00 - 23:00
After 2-days of non-stop eCommerce learning, let your hair down at the big eComm Live Closing Party!
Day 2: Boardroom
Registration Opens [All Ticket Holders]
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
TALK: Slendertone – Lessons learned relaunching an eCommerce brand
10:50 - 11:20
Gordon Newman, Director of eCommerce at Bio-Medical Science and Technology, shares how the Irish start-up relaunched the Slendertone brand in 2023. In this talk, Gordon will share the highs, lows, and lessons learned from starting-over with Slendertone, a 50 year old brand with over 10 million toning devices sold worldwide.
Delivering the Experience: The Role of Fulfillment in Customer Satisfaction
11:25 - 11:55
Discover how a fulfillment centre can play a pivotal role in customer delight. Explore how seamless delivery processes, crafting extraordinary out-of-the-box experiences, personalised services, and exceeding expectations shape lasting memorable experiences. Uncover strategies to enhance fulfillment, ensuring lasting satisfaction and loyal clientele in today's competitive market landscape.
TALK: Scaling Without Sacrificing Profit: Key Tactics for Store Growth
12:00 - 12:30
Sharing the acquisition and retention strategies they use for their largest accounts. Leighton will share a profit focused approach to using paid advertising, email marketing & organic content.
Break
12:30 - 13:30
TALK: How to deliver revenue increases of 20%+ by blending data-driven personalisation with rules-based merchandising
13:35 - 14:05
This seminar, led by André Brown, offers insights into a winning strategy for increasing revenue for your eCommerce store by blending data-driven personalisation with rules-based merchandising.
TALK: The Economics of Attention: Using Data to Win an Unfair Game
14:10 - 14:40
In 2024, eCommerce & Marketing has become an attention economy. A competition for consumer eyeballs. Historically, this competition has always been leveraged towards companies at scale with huge mass media budgets. But with the growth of digital platforms, and the collective challenge of capturing and holding customer attention, the goalposts have been moved. In this talk I’ll share how a small Irish business’s Direct to Consumer proposition has competed for customer attention in a highly competitive Sport vertical packed full of the biggest brands in the world. Over the last 5 years we have utilised a data first, marginal gains approach to customer acquisition. I’ll walk you through how to spotlight key data points in your customer journey, identify churn areas & maximise the resource you have to win in what often feels like an unfair game.
Break
14:40 - 14:55
Sessions continue in Assembly Hall
15:00 - 16:30
Head back to the Assembly Hall for the final sessions of the day!
VIP Dinner – Sponsored by 360 OM [Invite Only]
18:00 - 20:00
Join conference speakers and VIP guests for an exclusive 3 course meal at Home Restaurant.
Conference Closing Party [Open to all Ticket Holders]
20:00 - 23:00
After 2-days of non-stop eCommerce learning, let your hair down at the big eComm Live Closing Party!
ECOMM LIVE 2024
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What's eComm Live all about?
About eComm Live
Expert Speakers & Quality Content
With 50+ experts, you’ll walk away with insider insights and eCommerce strategies from leading speakers from some of the most influential brands & providers in the internet retail industry.
Technical eCommerce Training
Get in-depth technical training in a range of key eCommerce disciplines from some of the UK & Ireland’s leading internet retail experts. Find out more about eComm Live Training.
Social Activities & Networking Events
Experience a range of social activities on offer for all delegates to enjoy. 2024 activities include a Game of Thrones Studio Tour, Belfast Trad Music Trail, Women in eComm Networking & more!