Chupi Sweetman

Chupi Sweetman

The passion that has underpinned Chupi’s first successful decade in business stems from Founder and CEO Chupi Sweetman, who believes fervently that we can each tell our own story through the jewellery we wear. This pioneering and philanthropic leader has disrupted the industry: Chupi is a digital-first luxury brand operating a borderless business model whilst making each and every piece of its jewellery in Ireland. Being part of a better future for both the planet and its people is also of paramount importance. After a decade of working for the giants of commercial fashion – including TOPSHOP at the height of its success – Sweetman founded her eponymous jewellery line in 2013, building her business and committing to a culture of kindness, care, innovation and continuous improvement.

Since then, her creative and strategic vision has scaled Chupi from a one-woman operation to a luxury jewellery brand that sells into more than 70 countries worldwide. Part of the coveted EY EOY Alumni and a Lead Entrepreneur on the KPMG Enterprise Ireland backed Going for Growth program, Sweetman is one of Ireland’s leading female founders and is regularly featured in the press. “Chupi has grown with me. I always knew I wanted to create pieces of the future, but it took me time to find my voice. I’ve found it in our community, who look to us to mark some of the biggest moments in their lives. We’re taking the best of that, who we are, forward, and want to take people with us on that journey. That next chapter.”

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