Jo Morgan is a Lead Enterprise Success Manager at Shopify, where she works closely with some of the world’s most exciting brands including Gymshark, On Running, Boden, Omaze and JD Sports; helping them grow, scale, and make the most of what Shopify has to offer. With over 17 years of experience in digital commerce, Jo has built a reputation for genuinely caring about the brands she works with.
She’s the person merchants call when things get complicated, whether that’s expanding into new markets, scaling operations, or figuring out omnichannel and she brings equal parts strategic thinking and real hustle to every partnership. That approach hasn’t gone unnoticed. Jo was named a top 10 performer in Shopify’s Builder’s Club in 2025 and took home the ‘One Team’ award at Gymshark’s Annual Supplier Conference, recognition that speaks to the kind of partnerships she builds.