Ryan is the Head of Ecommerce at the world’s leading on-field performance monitoring and analysis company – STATSports, who now sell products in both DTC and B2B markets. He is responsible for the growth of STATSports users through customer acquisition online. Day to day this means optimisation of every digital interaction with customers pre and post transaction. From campaign creation to checkout. Prior to working in the sporting industry, Ryan specialised in international marketing strategy. Including roles with REX Architecture in New York, and Queen’s University delivering digital campaigns in South East Asia & China.