Gordon has over 20 years experience building digital customer experiences in Ireland, The UAE and The UK. He has spent the last decade working with Life Style Sports to build one of Ireland’s largest and most respected digital commerce operations. Gordon is currently the Director of eCommerce for Bio-Medical Science and Technology (Slendertone), an Irish based start-up, launched in 2023, to help people look and feel great through the use of EMS (Electrical Muscle Stimulation) Technology.