eComm Live 2026 – Conference Agenda

eComm Live 2026

2026 Conference Agenda

Check out the eComm Live 2026 Conference Agenda!
eComm Live is a 2-Day event, with the Main Conference taking place on the second day.

Day 1: eComm Founder Sessions, Networking Breakouts & Opening Party

eComm Founder Sessions – Powered by GoKwik: Registration & Networking

12:00 - 13:00

Join us at the highly anticipated eComm Founder Sessions, where the captivating stories of eCommerce pioneers come to life. You'll hear directly from brand founders and be inspired by their business and personal journeys.

Open to all Ticket Holders.

eComm Founder Sessions – Welcome from Host & MC

13:00 - 13:10

Welcome to the eComm Founder Sessions, powered by GoKwik – with opening remarks from eComm Live Founder, Kevin Traynor, and hosted by Caroline O’Neill, your MC for the day.

Open to all Ticket Holders

eComm Founder Sessions – Fireside Chat: Inside the Machine: Connor Martin on Operating a Multi-Brand DTC Fragrance Business

13:10 - 13:50

Connor Martin started with a market stall. Today, the family-owned holding company owns, manufactures, and fulfills a portfolio of consumer brands, including The Essence Vault, Thomson Carter, and Liquid London – processing over 7,000 orders per day across the UK, US, and EU. In this fireside chat, Connor pulls back the curtain on what it means to control every step of the chain: from formulation to the customer's doorstep.

Open to all Ticket Holders

Partner Spotlight: GoKwik

13:50 - 14:00

Welcome from our eComm Founder Sessions sponsor, GoKwik. Mike Gartland, UK Sales Director, joins us on stage to introduce GoKwik and share how they're helping eCommerce brands drive growth.

Open to all Ticket Holders

eComm Founder Sessions – Panel: Founder AMA: The Stuff No One Tells You About Scaling eComm

14:00 - 14:40

This open-floor AMA brings together Aine Kennedy of The Smooth Company, Colin Christie of Christies Direct, and Brendan McDowell of BPerfect Cosmetics, each at a different stage of building and scaling an eCommerce business. Moderated by Kevin Traynor, this session is driven by your questions. What's worked, what's failed, what they wish someone had told them earlier, and what they're watching closely right now.

Open to all Ticket Holders

Break

14:40 - 14:55

eComm Founder Sessions – Fireside Chat: The Business of Beauty: From Co. Tyrone to The World

14:55 - 15:35

Linda Stinson didn't set out to build two beauty brands, she set out to solve a problem. When her own skin reacted on her wedding day, she saw a gap the industry had ignored. The result? Bellamianta in 2015, followed by Iconic Bronze in 2017. Today, Linda leads a team of 50, exports to seven countries, and recently opened her first retail store. Caroline O'Neill sits down with Linda to explore the real story behind building two award-winning beauty brands from rural Co. Tyrone.

Open to all Ticket Holders

eComm Founder Sessions – Closing Remarks

15:35 - 15:40

Closing remarks and key information about the upcoming breakout sessions.

Open to all Ticket Holders

Break

15:40 - 15:45

Networking Breakout: Women in eCommerce

15:45 - 16:45

This session includes dedicated time for networking, with light refreshments provided to keep the conversations flowing. After the networking, we’ll dive into a panel discussion that explores the experiences of women shaping the future of eCommerce.

Open to all ticket holders.

Networking Breakout: The Big eCommerce Gameshow – Sponsored by Octane AI

15:45 - 16:45

Get ready for some friendly competition at The Big eCommerce Gameshow! This laid-back breakout session is all about having fun, testing your eCommerce knowledge, and breaking the ice with your fellow quizzers.

Open to all ticket holders.

Opening Party & BBQ

19:30 - 22:30

Join us for the official opening of eComm Live 2026 at our biggest Opening Party to date. Expect great food, drinks, and entertainment as we kick off the event in style!

Open to all ticket holders.

Assembly Hall

Registration Opens [All Ticket Holders]

08:30 - 09:30

Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!

Open to all ticket holders.

Welcome to eComm Live 2026

09:30 - 09:35

Welcome from eComm Live Founder, Kevin Traynor.

Open to all ticket holders.

Welcome from MC, Sarah Travers

09:35 - 09:40

An introduction from your Main Room MC, Sarah Travers, as she opens the day, highlights what’s coming up, and sets the pace for the sessions ahead.

Open to all ticket holders.

KEYNOTE: AI in Action: How It’s Changing Business Today

09:45 - 10:25

Whilst some businesses are still talking about AI, others are already using it to move faster, serve customers better, and outperform their competitors. In this short, high impact session, Rob May explores how AI is changing business right now, with practical examples from eCommerce and beyond. He will challenge common assumptions, highlight where value is really being created, and set out what leaders should be doing next. The opportunity is real. The gap between those who act and those who wait is already forming.

Open to all ticket holders.

Break

10:25 - 10:45

PANEL: Customers for Life: Turning One-Time Buyers into Loyal Fans

10:50 - 11:20

What turns a one-time buyer into a lifelong customer? In this panel, industry leaders share how they’re building meaningful connections that go beyond the transaction, turning customers into communities and brands into habits. Expect practical insights on retention strategies, loyalty programmes, personalisation, and how to create standout customer experiences that keep people coming back, again and again.

Open to all ticket holders.

FIRESIDE CHAT: Growing your eCommerce Business Across Global Markets

11:25 - 11:55

Explore how to identify, evaluate, and successfully enter new international markets. This session covers global consumer trends, crossborder logistics, compliance considerations, and the digital tools that help brands scale with confidence. An overview of recent and forthcoming trade agreements will also provide insight on where new opportunities may lie. Knowledge gained in this session will support in tailoring your ecommerce strategy to meet customer expectations worldwide.

Open to all ticket holders.

FIRESIDE CHAT: Hype Meets Strategy — Growing Represent into a Global Streetwear Powerhouse

12:00 - 12:30

Represent didn't become a £100 million brand by accident. Liam Shannon joined as employee number 11. Since then, he's helped transform a British streetwear label into a globally recognised name, scaling revenue fivefold, cracking the US market, and building a brand that generates as much cultural heat as it does commercial results.In this fireside chat, Gordon Newman sits down with Liam to unpack the marketing engine behind Represent's rise.

Open to all ticket holders.

Break

12:30 - 13:30

PANEL: The Winning Mix: How Offline and Online Work Together to Cut Through the Noise

13:35 - 14:05

Digital performance marketing is more powerful than ever, but the brands cutting through the noise in 2026 aren't relying on it alone. This panel explores how adding traditional channels like TV, radio, outdoor, PR, events and direct mail into your marketing mix amplifies what your digital activity is already doing, helping eCommerce brands reach further, convert better and build brands that last.

Open to all ticket holders.

PANEL: How to Make Your Brand a Content Machine: Podcasts, Social, UGC, YouTube & Beyond

14:10 - 14:40

Content has never been more central to brand growth, but producing it consistently across multiple channels is where many businesses struggle. This panel brings together practitioners who have cracked the code on building content engines that scale. From podcasts and YouTube to social and user-generated content, panellists share what it really takes to show up, stand out, and keep audiences coming back without burning out your team or your budget..

Open to all ticket holders.

Break

14:40 - 14:55

PANEL: Making Marketplaces Work for Your Brand

15:00 - 15:30

Selling on marketplaces can open huge opportunities, but only if you know how to play the game right. This panel dives into how brands can make marketplaces a growth engine without losing control of their identity or margins. Attendees will hear practical tips for marketplace strategy, optimising listings, managing fulfilment, and balancing multiple sales channels to grow revenue without compromising your brand.

Open to all ticket holders.

TALK: Building Gymshark: From a Portakabin to a £1bn Global Brand

15:35 - 16:20

Noel Mack, Chief Brand Officer at Gymshark, has been with the business since its early days and helped build the brand into a £1bn global powerhouse. From pioneering influencer campaigns before the rest of the industry caught on, to scaling across 130 countries, Noel shares the unfiltered story of how Gymshark is building a brand with a 100-year vision at its core.

Open to all ticket holders.

Closing Remarks & Conference Close

16:20 - 16:30
Thank you from our hosts!

VIP Dinner – Sponsored by Core Optimisation [Invite Only]

17:00 - 19:30

Come join us for an exclusive VIP Dinner! Enjoy delicious food, great company, and the chance to connect with conference speakers and fellow VIPs in an intimate setting. The perfect way to unwind after the conference!

Invite Only.

Conference Closing Party

19:30 - 22:30

Wrap up the conference in style! Enjoy drinks, live tunes, and a laid-back vibe. It’s the perfect chance to reflect on the event, connect with new people, and have some fun to end the conference.

Open to all ticket holders.

Minor Hall

Registration Opens [All Ticket Holders]

08:30 - 09:30

Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!

Open to all Ticket Holders

No Session

09:30 - 10:50
Sessions begin in Minor Hall at 10:50.

Welcome from MC, Breige Grogan

10:45 - 10:50
Welcome from Minor Hall MC, Breige Grogan, Founder of Little Rock Digital.

PANEL: Growing Your Brand in the Age of AI: Customer Service as Your Secret Weapon

10:50 - 11:20

This panel explores how exceptional customer service has become a powerful differentiator, and how AI tools like chatbots, automation, and analytics can elevate rather than replace human connection. Expect real-world examples and honest insight into turning every customer touchpoint into a reflection of your brand values.

Open to all ticket holders.

TALK: Stop Paying for Clicks. Pay for Sales – Why Irish eCommerce Needs a Better Growth Model

11:25 - 11:55

Join Manus Ó Dálaigh, GTM Country Manager at BusinessLeague by 2Performant, as he explores how cost-per-sale marketing reduces risk and drives real growth for eCommerce brands. Discover why the traditional click-based model might be holding Irish eCommerce back, and how a sales-focused approach can unlock sustainable growth.

Open to all ticket holders.

TALK: Redefining the Click: How AI-Driven Shopping Is Transforming the Online Customer Journey

12:00 - 12:30

As AI tools become everyday companions for consumers—from product discovery and recommendations to price comparison and purchase decisions—the online shopping experience is being transformed. This talk explores how generative AI, smart assistants, and personalised algorithms are reshaping every stage of the digital customer journey.

Open to all ticket holders.

Break

12:30 - 13:30

TALK: TikTok Shop: A Founder’s Lessons from Launching & Scaling in Ireland

13:35 - 14:05

In this session, I’ll share a founder’s perspective on launching and scaling TikTok Shop in Ireland. From affiliate-driven sales and product seeding to TikTok Lives and content strategy, I’ll break down what actually works (and what doesn’t). TikTok Shop isn’t just another sales channel – it’s a completely different way of selling. I’ll cover the opportunities, the challenges, and the key lessons learned from testing it in a real eCommerce business.

Open to all ticket holders.

TALK: 151% Up, Margins Intact: Kukoon's Growth Playbook

14:10 - 14:40

What does 151% year-on-year growth actually look like from the inside? Kevin McCullough, eCommerce Director at Kukoon, pulls back the curtain on the strategy, decisions, and hard lessons behind one of Ireland's fastest-growing eCommerce brands. Whether you're scaling fast or looking for the next gear, you'll leave with practical takeaways you can apply to any business. No fluff, no vanity metrics, just what actually worked.

Open to all ticket holders.

Break

14:40 - 14:55

Session TBC

15:00 - 15:30
More Information Coming Soon

Boardroom

Registration Opens [All Ticket Holders]

08:30 - 09:30

Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!

Open to all Ticket Holders

No Session

09:30 - 10:50
Sessions begin in Boardroom at 10:50.

Welcome from MC, Maeve Finnegan, Mitso

10:45 - 10:50
Welcome from Boardroom MC, Maeve Finnegan, Managing Director at Mitso.

TALK: Steal the Customer Centricity formula from Big Tech to Supercharge Growth

10:50 - 11:20

Learn why eCommerce brands that replicate the customer-centric DNA of Amazon, Netflix, Airbnb etc are winning market share, and who is doing so exceptionally. From relentless testing to feedback loops on speed, planning 11 star experiences to humanised comms. There is tons to steal from the big dogs, and bring to your customers to hyper scale acquisition and retention.

Open to all ticket holders.

TALK: Building the eCommerce Content Engine

11:25 - 11:55

In today's retail landscape, content and commerce can no longer operate in silos. Dina Lavery, Head of Digital Content & Design at Brown Thomas Arnotts, explores how building smarter, more connected systems unlocks the power to deliver content that doesn't just inspire, it converts.

Open to all ticket holders.

Session TBC

12:00 - 12:30
More information coming soon.

Break

12:30 - 13:30

TALK: Beyond the Hype: AI in eCommerce – The Hits, Misses & Learnings

13:35 - 14:05

AI is transforming eCommerce, but not everything works as promised. Ben Fletcher, Co-Founder of The Mothership, takes a no-nonsense look at what’s delivering real results, what’s falling flat, and the lessons every brand can learn. Expect honest insights, practical examples, and takeaways you can apply to your own business.

Open to all Ticket Holders

TALK: How to build an eCommerce Team

14:10 - 14:40
Delivering a standout eCommerce customer experience requires more than great marketing. This session breaks down the key business functions behind it and explores how to structure and resource them effectively at every stage of growth.

Open to all ticket holders.

Break

14:40 - 14:55

Session TBC

15:00 - 15:30
More information coming soon.

Roundtables

Registration Opens [All Ticket Holders]

08:30 - 09:30

Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!

Open to all Ticket Holders

No Session

09:30 - 11:25
Roundtables begin at 11:25.

Roundtable: AI & Automation in Action

11:25 - 12:10

Join Kevin Traynor and Shaun Kee for a hands-on session covering two of the biggest opportunities in eCommerce right now: AI-powered content creation and business process automation. Kevin demos how AI generates product photos, lifestyle imagery, and ad creatives in real time. Shaun walks through real automation workflows and what eliminating repetitive tasks means for your time and margins.The second half is a roundtable. Bring your pain points and questions!

Open to all ticket holders.

No Session

12:10 - 13:35
Roundtables resume at 13:35.

Roundtable: eComm Mastermind: Peer to Peer Insights for Growth

13:35 - 14:20

Led by Peter Kirwan, Founder of FTRR eCommerce Consulting, this interactive session is designed for you to have honest, practical conversations on what’s driving growth right now. Through structured roundtable discussions, you’ll explore key topics including acquisition, retention, tech stack, conversion, international expansion, and team structure, sharing real-world experiences and learning from others in the room. Expect less theory, more reality, and walk away with actionable ideas you can apply immediately.

Open to all ticket holders.

ECOMM LIVE 2026

Want to get involved?

What's eComm Live all about?

About eComm Live

Expert Speakers & Quality Content

With 50+ experts, you’ll walk away with insider insights and eCommerce strategies from leading speakers from some of the most influential brands & providers in the internet retail industry.

A Conference with a Difference

Unlike other eCommerce events, eComm Live is built around the principles of community, genuine connection, quality content, meaningful collaboration, and fostering long-term relationships.

Social Activities & Networking Events

Enjoy a variety of social activities designed for all delegates, including lively conference parties, engaging social mixers, and curated networking sessions to connect and collaborate.

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