Bellamianta was established in 2015 to bring an affordable, luxurious self-tanning brand to the market following a disaster on Linda’s wedding day that left her with patchy & green tan due to poor ingredients & alcohol. Identifying a gap in the market, Linda found a way to create an alcohol-free product that was also cruelty free and vegan. Bellamianta began at her kitchen table working 97 formulations before settling on the perfect product. Linda’s second business Iconic Bronze was established in 2017 after Linda identified a gap in the consumer market of a younger customer who still wanted a high-quality product, without the higher price tag. The springboard for this brand came from Penneys, and now Iconic have also made their move into colour cosmetics and skincare. Both brands can be found in major retailers such as Superdrug, Boots and Dunnes alongside vastly growing ecommerce businesses.