Linzi Rooney

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Linzi Rooney

Founder/Owner
Born & Bred

Linzi, 40, is the founder of Born and Bred, a Belfast City Centre store and e-commerce site specialising in Belfast and Irish themed gifts and homeware. Linzi has 20 years experience in the creative industry and now dedicates her time to curating and designing playful products that celebrate the island of Ireland.

Her products are currently stocked across 30 stores in Ireland, including Dublin Airport, IMMA, Epic, Belfast International and Kilkenny Design. In 2026 she has lead the team in delivering a 100% increase in turnover online from the previous year. Born and Bred has received an array of accolades including Top place to shop for art by Lonely Planet, Top 10 places to shop in Belfast by the The New York Times and Top 50 independent shops in the UK by The Guardian.

Hear Linzi speak as eComm Live

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