eComm Live 2023
2023 Conference Schedule
Check out the eComm Live 2023 Conference Schedule!
Day 1: Training Courses
Training: Email Marketing for eCommerce [Training + Conference Ticket Holders]
09:30 - 15:00
We’ll be covering everything from automation, campaign strategy, list growth, segmentation and more and also looking at a few other tools and strategies to maximise the customer lifetime value and ultimately grow profitability for your business.
Training: SEO for eCommerce [Training + Conference Ticket Holders]
09:30 - 15:00
In our SEO for eCommerce training, you will be brought up to speed on all aspects of successful SEO for eCommerce websites including on-page SEO, growing your site’s authority with links, and how to implement enhanced technical optimisations.
Training: Google Analytics 4 for eCommerce [Training + Conference Ticket Holders]
09:30 - 15:00
This course will help you migrate from Universal Analytics to GA4, moving you from a basic and fleeting use of GA4, to using the product on a regular basis to delve into customer insights and identify marketing and website issues, before building funnel reports for eComm analysis.
Training: Visual Merchandising & Website Optimisation [Training + Conference Ticket Holders]
09:30 - 15:00
Learn about eCommerce visual merchandising best practice tactics from search & category page merchandising to product recommendations. This course will take you through how to create a truly customer-centric strategy that delivers results.
Training: Facebook & Instagram Ads for eCommerce [Training + Conference Ticket Holders]
09:30 - 15:00
Learn how to use the power of Facebook & Instagram ads to drive serious eCommerce growth with practical, actionable tips based on Gil David'’s experience of managing over £11 million of ad spend over the past year and scaling several businesses to 8-figures.
Training: eComm Leaders Masterclass [Training + Conference Ticket Holders]
09:30 - 15:00
Led by one of Ireland's foremost internet retail experts, this day long course is for eCommerce Business Owners & Leaders covering all of the fundamentals that you must have to gain an understanding of for eCommerce success in today’s fast moving markets.
Training: TikTok for eCommerce [Training + Conference Ticket Holders]
09:30 - 15:30
In this course we will take you from learning the fundamentals of the app and best practices for success, through to actually creating content. We will also touch on paid media advertising opportunities, TikTok Shop and making the most from influencers on the platform.
Day 1: Other Activities
Retail Tech Live – Fringe Event [Open to all Ticket Holders]
09:30 - 15:00
Running on 26th April 2023, Retail Tech Live will consist of an Expo, Seminars & Workshops for leading retail technology companies to present their solutions to retailers from across the UK & Ireland. Retail Tech Live connects retailers with the latest technology solutions, tools & tips to help their business become faster and more flexible.
Women in eCommerce Networking Session – Sponsored by Videowise [Open to all Ticket Holders]
Rachel Jacobs,
Liana Turbureanu,
Jacqueline Smith-Dubendorfer,
Katey McElroy,
Nicole Morton
Europa Hotel – Piano Bar
Europa Hotel – Piano Bar
15:30 - 16:30
Rachel Jacobs (Founder, eCommerce Agency Growth) is hosting this Women in eCommerce Networking Session at the Europa Hotel Piano Bar
Social Activities – Sponsored by Salesforce [Open to all Ticket Holders]
17:00 - 20:00
All ticket holders can choose 1 Social Activity on 26th April. Choose between Game of Thrones Studio Tour, Titanic Whiskey Distillery Tour or Belfast Street Art Tour. Places for each activity are limited and will be allocated in advance. Transfers to activities included from Belfast City Centre.
Conference Opening Party [Open to all Ticket Holders]
20:00 - 23:00
Our first night pre-conference get together!
Day 2: Assembly Hall
Registration Open
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
Welcome Address
09:30 - 09:35
Welcome speech from eComm Live Founder, Kevin Traynor.
Welcome from Title Sponsor, IRP Commerce
09:35 - 09:45
Welcome from Headline Sponsor – IRP Commerce.
KEYNOTE: #TikTokMadeMeBuyIt: eCommerce Growth On TikTok
09:45 - 10:15
TikTok is the place where trends take off and brands are born. Almost 60% of TikTok users have gone on to make a purchase after seeing SMB content on TikTok. Find out how your business can benefit from TikTok whether it is reaching new audiences or driving sales.
PANEL: Loyalty & Customer Retention in a downturn - is it even possible?
10:25 - 10:55
In a challenging economic environment, maintaining customer loyalty and retention can be a daunting task for eComm businesses. This session aims to explore the key strategies and tactics that businesses can employ to build and maintain customer loyalty in a downturn.
Break
11:05 - 11:20
KEYNOTE: MERCHANT FIRST ECOMMERCE – Rebuilding Ecommerce Around Profit
11:20 - 11:50
IRP software can measure ecommerce Net Profit in Real Time. When this ability exists, ecommerce can be rebuilt entirely around Profit - where all decisions, tactics and Service Provider choices are based on the true ROI. This talk demonstrates the maths and the software to rebuild ecommerce entirely around merchant profit. IRP calls this approach ”MERCHANT FIRST”.
PANEL: AI in eCommerce - the rise of chat GPT and other technologies
12:00 - 12:30
Artificial intelligence (AI) is transforming the eCommerce landscape, enabling businesses to provide more personalised experiences, improve customer engagement, and enhance operational efficiencies. This panel session aims to explore the latest trends and advancements in AI for eCommerce, with a focus on chat GPT and other innovative technologies.
Break
12:30 - 13:30
PANEL: Building a Successful D2C Brand: Lessons from Established and Emerging Players
13:30 - 14:00
Direct-to-consumer (D2C) brands have disrupted the traditional retail industry by offering unique, innovative, and personalised products directly to consumers. However, building a successful D2C brand is not without its challenges. This panel session aims to explore the key strategies and lessons learned from established and emerging players in the D2C space.
KEYNOTE: The Power of Exceptional Customer Experience
14:10 - 14:40
Join Neil Forrest, Senior Strategic Partner Manager at Gorgias for a Keynote discussing how to grow your eCommerce business with exceptional customer service.
Break
14:50 - 15:05
PANEL: Building a Seamless Shopping Experience: An Exploration of the Power of Omni-Channel Retail
15:05 - 15:35
The panellists will share their experiences and insights on how to build a seamless shopping experience across multiple touchpoints, including the importance of creating a cohesive brand experience across channels, leveraging technology to enable personalised experiences, and using data analytics to optimise operations and improve customer engagement.
PANEL: Sustainable Ecommerce: Balancing Profitability with Social and Environmental Responsibility
15:45 - 16:15
Sustainability has become a critical issue for businesses, consumers, and society at large. The panellists will share their experiences and insights on how to balance profitability with social and environmental responsibility, including the importance of implementing sustainable practices across the supply chain, building a sustainable brand identity, and communicating the value of sustainability to consumers
KEYNOTE: You can be on social without being on social
16:25 - 16:55
It is time we as professionals really start to think about the role social plays for your brand or business. If you try to be all things to all people on Facebook and Instagram, you are more than likely diluting your effort, not driving any REAL impact from brand and performance and just adding to the sea of corporate sameness. You’re also most likely doing it with a small team and limited resources too, right, ok let’s rip the band-aid off.
VIP Dinner – Sponsored by The Growth Foundation [Invite Only]
18:00 - 20:00
Join conference speakers and VIP guests for an exclusive 3-course meal at one of Belfast’s leading restaurants.
Conference Closing Party [Open to all Ticket Holders]
20:00 - 23:00
After 2-days of non-stop eCommerce learning, let your hair down at the big eComm Live Closing Party!
Day 2: Minor Hall
Registration Opens
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
PANEL: The Art of Attraction: How to Identify and Hire Top Talent in E-Commerce
09:45 - 10:15
Join MCS Group & Built for Growth Digital for an insightful panel discussion which will help you understand how to identify and hire Top Talent in E-Commerce.
How to deliver revenue increases of 20%+ by blending data-driven personalisation with rules-based merchandising
10:25 - 10:55
This seminar, led by André Brown, offers insights into a winning strategy for increasing revenue for your eCommerce store by blending data-driven personalisation with rules-based merchandising.
Break
11:05 - 11:20
Pinfluence: Guide your customers from discovery to purchase
11:20 - 11:50
As an eCommerce business, Pinterest provides a unique opportunity to reach and engage with a highly motivated audience. This seminar aims to explore the key strategies and best practices for using Pinterest to grow your eCommerce business.
Building an Ecommerce Roadmap to Success
12:00 - 12:30
Building a successful ecommerce business in today's digital world is no easy feat. But fear not, I'll be sharing strategies on how to create a well-defined roadmap, where you can achieve your ecommerce goals and take your business to new heights!
Break
12:30 - 13:30
FIRESIDE CHAT: The opportunity for NI as a global eCommerce hub
13:30 - 14:00
With the new trading arrangements announced by the UK government our panel will discuss NI's unique position globally - and how we maximise the opportunities the new arrangements bring for eCommerce businesses all over Ireland.
PANEL: How a Service Marketplace puts Merchant ROI at the centre of decision making
14:10 - 14:40
Join IRP Commerce and Jonzara to learn of real world examples on how they have used powerful IRP ecommerce data as well as the Service Marketplace to increase profits from the business to allow investment for future growth. You are sure to learn a few key insights that you can use to improve your business.
Break
14:50 - 15:05
Unlocking your customer data, best practices and practical tips with Xtremepush.
15:05 - 15:35
Data is the most valuable marketing commodity today for eCommerce and retail brands. Gain practical tips from Xtremepush on how to unlock your 1st party data and use it to maximise your bottom line. Understand best practices for consent driven marketing to drive brand, community and revenue. Learn how some of the best, data driven brands, are doing to own their customers from start to finish and learn about some of the emerging trends and channels for advanced CRM marketing.
PANEL: Efficient Ecommerce: Strategies for Delivering on Time and Saving Money When Selling Internationally
15:45 - 16:15
Avalara discusses winning strategies to overcome the complexities of international ecommerce to keep delivery promises whilst being cost efficient. Our expert speakers will outline best practice shipping and delivery options, in addition to explaining how to common mistakes made at customs.
Day 2: Boardroom
Registration Opens
08:30 - 09:15
Registration opens at 8.30am at The Assembly Buildings Conference Centre. Grab a coffee and get ready for the day ahead!
eComm Fundamentals - How to Win Online
09:45 - 10:15
Join Gavin from Shopify’s Merchant Success team who will take you through some core areas that brands need to be aware of when building or reshaping their businesses for online growth to ensure you are set up to win in 2023 and far beyond.
eComm Fundamentals: Harness the power of AI to stay ahead of shopper trends
10:25 - 10:55
Fact is, shoppers have never had more options — more ways to get inspired, more ways to research, more ways to buy. With a more thoughtful shopper, a clear channel of choice, a thing of the past, and increasing experience expectations, the path to purchase becomes that much more unpredictable, in turn evolving to a journey of infinite combinations across shoppers. AI capabilities deliver exceptional value and performance across virtually every aspect of a robust retail value chain - allowing for each of those levers to be planned, forecasted, and optimized in a way that is only possible with the power of advanced AI solutions.
Break
11:05 - 11:20
eComme Fundamentals: Best Practice & Mistakes to Avoid When Starting to Sell Online
11:20 - 11:50
Getting started with digital commerce? Learn the mistakes to avoid and the strategies to adopt for your business.
Is Cart Abandonment Killing Your Sales? Learn 5 Tactics to Boost User Conversions.
12:00 - 12:30
In this seminar "Is Cart Abandonment Killing Your Sales? Learn 5 Tactics to Boost User Conversions," Jason Riahi from The Web Bureau discusses the common problem of abandoned carts in e-commerce and offers five practical tactics to increase user conversions.
Break
12:30 - 12:30
The State of Commerce 2023
13:30 - 14:00
In 2022, Salesforce interviewed nearly 1,400 leaders and 1 billion consumers and business buyers to understand recent shifts in consumer (B2C) and business (B2B) buying behaviour. In this session, presented by Pats O'Connor, Regional Lead for Commerce Cloud at Salesforce Ireland you'll learn how leaders are adapting to commerce in a digital-first world.
Learn the best kept secret that top brands are using to grow their email marketable lists by 240%+
14:10 - 14:40
Join Dataships for an enlightening session on the best-kept secret that top brands are using to grow their email marketable lists by 240% and beyond.
Break
14:50 - 15:05
How To Nail GA4 for Ecommerce Sales Growth
15:05 - 15:35
GA4 is misunderstood and is a completely different beast to Universal Analytics. In this session, Luke explains why GA4 is so complicated, how to simplify it and precisely how you can use it to drive both conversion and sales growth in 2023
Why you should ditch your lame arm-bands (KPIs) and swim against the tide of brand marketing (Virtual Session)
15:45 - 16:15
Sure, you think you know how to swim in the little pond you live, big fish. But you're just doing a doggy paddle - and that ain't sexy. It's time for some swimming lessons. And, yes, you'll be thrown straight in the deep end. Sink or swim time.
ECOMM LIVE 2024
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About eComm Live
Expert Speakers & Quality Content
With 50+ experts, you’ll walk away with insider insights and eCommerce strategies from leading speakers from some of the most influential brands & providers in the internet retail industry.
Technical eCommerce Training
Get in-depth technical training in a range of key eCommerce disciplines from some of the UK & Ireland’s leading internet retail experts. Find out more about eComm Live Training.
Social Activities & Networking Events
Experience a range of social activities on offer for all delegates to enjoy. 2024 activities include a Game of Thrones Studio Tour, Belfast Trad Music Trail, Women in eComm Networking & more!