Patrick McCarthy

Patrick McCarthy


Patrick is the founder of Digifly, an ecommerce agency focused on growing customer lifetime value for their clients. Prior to founding Digifly, he ran his own D2C ecommerce store, which he grew into a seven-figure enterprise and therefore is keenly aware of the challenges facing online retailers. With a deep understanding of the email marketing industry, honed by his extensive experience working with Klaviyo over the past decade, both for his own business and for clients across Ireland, the UK, and the US, Patrick is a leading expert in the field.

All sessions by Patrick McCarthy

Email Marketing for eCommerce

26/04/2023 09:30 - 26/04/2023 15:00

Email marketing, if done correctly, should account for a significant proportion of online revenue for a D2C business and this course will ultimately show you how to achieve this. We’ll be covering everything from automation, campaign strategy, list growth, segmentation and more and also looking at a few other tools and strategies to maximise the customer lifetime value and ultimately grow profitability for your business.

2023 Partners

What's eComm Live all about?

About eComm Live

Global Speakers & eCommerce Brands

Walk away with insider insights and eCommerce strategies from leading speakers from brands like Google, Facebook, Gym + Coffee, DHL, Shopify, Klarna, eBay & more.

Technical eCommerce Training

Get in-depth technical training in a range of key eCommerce disciplines from some of the UK & Ireland’s leading internet retail experts. Find out more about eComm Live Training.

Social Activities & Networking Events

Experience a a range of social activities on offer for all delegates to enjoy. 2023 activities include a Whiskey Distillery Tour, Game of Thrones Studio Tour, Street Art Walking Tour & more!

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