Dean McElwee is the Director for Global eCommerce Collaboration. His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer. As an experienced commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit.

He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight into working with countries in various stages of business development.