Joanne Kearney is the managing director of digital analytics consultancy firm GlowMetrics. The business started in 2013 and has grown to become the only agency in Ireland to be certified by Google in their full suite of Analytics products. Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from websites and apps to build customer stories and use it to optimise online journeys.
All sessions by Joanne Kearney
Google Analytics 4 for eCommerce
26/04/2023 09:30 - 26/04/2023 15:00
Google Analytics will start to sunset Universal Analytics from July 2023, meaning a move to the next version of the product (GA4) is both imminent and a requirement. GA4 has been hailed as a more privacy-centric and comprehensive way to track both website and app data but the data model and user interface is, in a lot of ways, not comparable with Universal Analytics leaving many struggling to use and navigate the product. In this course we look at how and why the product differs from GA4, what you need to keep in mind when building out a measurement plan for GA4, show you how you can customise and navigate the interface better and how you can build reports that are focused around eCommerce analysis.
2023 Partners
What's eComm Live all about?
About eComm Live
Global Speakers & eCommerce Brands
Walk away with insider insights and eCommerce strategies from leading speakers from brands like Google, Facebook, Gym + Coffee, DHL, Shopify, Klarna, eBay & more.
Technical eCommerce Training
Get in-depth technical training in a range of key eCommerce disciplines from some of the UK & Ireland’s leading internet retail experts. Find out more about eComm Live Training.
Social Activities & Networking Events
Experience a a range of social activities on offer for all delegates to enjoy. 2023 activities include a Whiskey Distillery Tour, Game of Thrones Studio Tour, Street Art Walking Tour & more!