Universal Analytics was sunsetted in July 2023, meaning a move to the next version of the product (GA4) has been a big change for eCommerce businesses.
In this course we look at how and why the product differs from GA4, what you need to keep in mind when building out a measurement plan for GA4, show you how you can customise and navigate the interface better and how you can build reports that are focused around eCommerce analysis.
This course is sold as part of a Training + Conference package, in addition to a full day of training in Google Analytics on 1st May 2024, you also receive full access to the eComm Live Conference Programme.
In this course the aim is to help you migrate from Universal Analytics to Google Analytics 4, moving you from a basic and fleeting use of Google Analytics 4- to using the product on a regular basis to delve into customer insights and identify marketing and website issues that could be hampering conversion rates. We’ll be configuring, segmenting and evaluating visitor data before building funnel reports for eCommerce analysis.
A laptop with full access to your Google Analytics 4 account.
Marketing & eCommerce professionals who would like to learn how use Google Analytics 4 to help inform future decision making.