Google Analytics 4 for eCommerce Training | eComm Live 2024

Course Overview

Universal Analytics was sunsetted in July 2023, meaning a move to the next version of the product (GA4) has been a big change for eCommerce businesses. 

In this course we look at how and why the product differs from GA4, what you need to keep in mind when building out a measurement plan for GA4, show you how you can customise and navigate the interface better and how you can build reports that are focused around eCommerce analysis.

This course is sold as part of a Training + Conference package, in addition to a full day of training in Google Analytics on 1st May 2024, you also receive full access to the eComm Live Conference Programme. 


Google Analytics 4 for eCommerce Training | eComm Live 2024

Europa Hotel
Joanne Kearney
01/05/2024 09:00 - 01/05/2024 15:30

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What to Expect

In this course the aim is to help you migrate from Universal Analytics to Google Analytics 4, moving you from a basic and fleeting use of Google Analytics 4- to using the product on a regular basis to delve into customer insights and identify marketing and website issues that could be hampering conversion rates. We’ll be configuring, segmenting and evaluating visitor data before building funnel reports for eCommerce analysis.

What do I need to bring?

A laptop with full access to your Google Analytics 4 account.

Who is it For?

Marketing & eCommerce professionals who would like to learn how use Google Analytics 4 to help inform future decision making.

Detailed Course Outline
  • The Google Analytics ecosystem- the product jigsaw
  • GA4 vs Universal Analytics
  • Measurement planning for GA4
  • Event based models and how they work for GA4
  • GA4 account configuration
  • Exploring and creating metrics and dimensions available in GA4
  • Creating events and conversions within the GA4 interface
  • Understanding the GA4 library
  • UTM and campaign analytics with GA4
  • Channel groupings
  • Building custom audiences in GA4
  • Using predictive audiences in GA4
  • Funnel analysis
  • Path exploration
  • Segment overlap
  • 1 Full Day Training (1st May)
  • Full Training Materials
  • Complimentary Training Lunch, Snacks, Tea & Coffee (1st May)
  • Entrance to Women in eCommerce Networking Session (1st May)
  • Choice of Evening Networking Activity (1st May)
  • Opening Party including complimentary Drink & Pizza (1st May)
  • 1x Full Day Conference Ticket (2nd May)
  • Complimentary Lunch, Snacks, Tea & Coffee (2nd May)
  • Closing Party including complimentary Drink (2nd May)
  • All Conference Materials & Recordings
  • Access to Conference Networking App


Joanne Kearney

Joanne Kearney is the managing director of digital analytics consultancy firm GlowMetrics. The business started in 2013 and has grown to become the only agency in Ireland to be certified by Google in their full suite of Analytics products. Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from websites and apps to build customer stories and use it to optimise online journeys.

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