Joanne Kearney is the managing director of digital analytics consultancy firm GlowMetrics. The business started in 2013 and has grown to become the only agency in Ireland to be certified by Google in their full suite of Analytics products. Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from websites and apps to build customer stories and use it to optimise online journeys.
All sessions by Joanne Kearney
Google Analytics 4 for eCommerce Training | eComm Live 2024
01/05/2024 09:00 - 01/05/2024 15:30
Universal Analytics was sunsetted in July 2023, meaning a move to the next version of the product (GA4) has been a big change for eCommerce businesses. In this course we look at how and why the product differs from GA4, what you need to keep in mind when building out a measurement plan for GA4, show you how you can customise and navigate the interface better and how you can build reports that are focused around eCommerce analysis. This course is sold as part of a Training + Conference package, in addition to a full day of training in Google Analytics on 1st May 2024, you also receive full access to the eComm Live Conference Programme.
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