Olivia is a Tax Technology Solutions Manager at Avalara working with retailers to solve their indirect tax compliance problems. She answers the many complex questions surrounding the world of tax to put businesses’ minds at ease and automate manual processes – saving them time and money while boosting sales and improving the customer experience

Vinny O’Brien is an ecommerce consultant and industry commentator who has spent almost 2 decades advising brands, platforms, and technology companies on digital commerce strategy, marketplaces, and go-to-market growth. His work increasingly sits at the intersection of commerce, technology, and media. Through podcasts, essays, and live industry events, Vinny studies how retail & ecomm is evolving and the forces shaping the next decade of commerce. He hosts and produces several industry shows including The Watson Weekend, The V Spot, and The Struggle Bus, where he interviews founders, operators, and executives from across the ecommerce ecosystem. Through these conversations—and his ongoing analysis of market developments—Vinny has developed a distinctive perspective on the strategic shifts affecting brands today, from marketplaces and social commerce to AI, global trade, and platform economics. Alongside his media work, Vinny continues to advise ecommerce platforms, SaaS companies, and retailers on market positioning, growth strategy, and navigating an increasingly complex digital landscape. Based in the southwest of Ireland, he works internationally across Europe and the United States and is known for combining practical operator insight with a broader view of where the commerce industry is heading.

Cathy is a Brand Partnerships Manager, Key Accounts - Beauty & Fashion for TikTok UK/Ireland.

Kevin is a serial entrepreneur who has worked in senior level digital roles in e-commerce, financial services, e-learning and publishing. As well as eComm Live he also runs the Irish eCommerce Awards & Bold B2B eComm Summit.