eCommerce Leaders Masterclass | eComm Live 2024

Course Overview

As eCommerce becomes more and more complex, the pressure is on eComm Leaders and Business Owners to have a firm grip on the strategically important areas of their business.

This course, led by one of Ireland’s foremost internet retail experts, is a one day deep dive into the fundamentals that you must have an understanding of for eCommerce success in today’s fast moving markets.

This course is sold as part of a Training + Conference package, in addition to a full day of training on 1st May 2024, you also receive full access to the eComm Live Conference Programme on 2nd May 2024. 

eCommerce Leaders Masterclass | eComm Live 2024

Europa Hotel
Vinny O’Brien
01/05/2024 09:00 - 01/05/2024 15:30

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What to Expect

A day long course for eCommerce business owners and Senior eCommerce professionals to help you understand the key levers for delivering growth in your business.

This course, led by one of Ireland’s foremost internet retail experts, Vinny O’Brien, is a day-long deep dive into the fundamentals that you must have in place for eCommerce success in today’s fast moving environment.

What do I need to bring?

A laptop and an open mind.

Who is it For?

eCommerce Business Owners and Senior eCommerce Professionals from businesses of any size.

Detailed Course Outline
  • Customer Experience – The signpost to success. 
  • The Gravity of eCommerce – Understand how to grapple with the challenges of modern eCommerce. The switch from a Many-to-One to a One-to-Many model has brought with it a new cost model making profitability extremely difficult to achieve.
  • Benchmarking and Understanding the Art of the possible – Using benchmarking data to rethink your growth strategy.
  • Channel Strategy – How to build an omnichannel/multichannel strategy in a complex, dynamic and fluid environment. Deep dive on the ever present role of marketplace and 3rd party retail selling.
  • Control the Controllables – Understanding the complex dynamic between people, process and technology. Leverage these to get the best out of “what you have”.
  • Your org chart and team requirements beyond 2024 – Understanding the emerging talents you are going to need in your business.
  • Supply Chain, not logistics – Operational excellence and its role in scalability.
  • 1 Full Day Training (1st May)
  • Full Training Materials
  • Complimentary Training Lunch, Snacks, Tea & Coffee (1st May)
  • Entrance to Women in eCommerce Networking Session (1st May)
  • Choice of Evening Networking Activity (1st May)
  • Opening Party including complimentary Drink & Pizza (1st May)
  • 1x Full Day Conference Ticket (2nd May)
  • Complimentary Lunch, Snacks, Tea & Coffee (2nd May)
  • Closing Party including complimentary Drink (2nd May)
  • All Conference Materials & Recordings
  • Access to Conference Networking App


Vinny O’Brien

Vinny O’Brien has worked in eCommerce for 15 years +. Clients include General Motors, Tesco, Currys, Littlewoods, Calvin Klein, Superdry and PepsiCo international. He was a formative part of the team in eBay that developed multichannel retailing across Europe. He has been speaking about eCommerce since his participation in the Global Economic Forum in 2012. He has been lecturing professionally across Ireland and the Middle East for the past 7 years. He works in partnership with global accounting firm, BDO and is currently Director of Brand and ecommerce in Crua - a D2C brand based in Kerry and Colorado, USA.

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