Paid advertising is a hamster wheel, one that stops spinning when you stop paying. Social media and search marketing campaigns devour budgets but only provide short-term impact. When eCommerce brands reduce their reliance on paid ads and enhance their multichannel engagement it delivers far better long-term, lasting results.

Join eComm Live partners Grow Consultancy and Xtremepush on Thursday 23 September for an online masterclass focused on the strategies and technology behind a multichannel, data-driven approach to better marketing and customer engagement.

Kevin Traynor from Grow Consultancy and Will Hansen from Xtremepush will offer their thoughts on how eCommerce brands can loosen their dependency on paid advertising, and drive more revenue through personalised campaigns via their owned channels like email, SMS and push notifications.

Topics covered include:

• Why reliance on Paid Ads is hurting your long-term revenue
• The impact of Data Privacy Laws on “lookalike audience” campaigns
• How leading eCommerce brands are using their owned channels to drive more revenue
• Data-driven strategies to increase repeat purchases and recover abandoned carts
• Tips to deliver a genuine multichannel customer engagement strategy

Register your place today.