Vinny O’Brien has worked in eCommerce for 15 years +. Clients include General Motors, Tesco, Currys, Littlewoods, Calvin Klein, Superdry and PepsiCo international. He was a formative part of the team in eBay that developed multichannel retailing across Europe. He has been speaking about eCommerce since his participation in the Global Economic Forum in 2012. He has been lecturing professionally across Ireland and the Middle East for the past 7 years. He works in partnership with global accounting firm, BDO and is currently Director of Brand and ecommerce in Crua – a D2C brand based in Kerry and Colorado, USA.