Vinny O’Brien is an ecommerce consultant and industry commentator who has spent almost 2 decades advising brands, platforms, and technology companies on digital commerce strategy, marketplaces, and go-to-market growth. His work increasingly sits at the intersection of commerce, technology, and media. Through podcasts, essays, and live industry events, Vinny studies how retail & ecomm is evolving and the forces shaping the next decade of commerce. He hosts and produces several industry shows including The Watson Weekend, The V Spot, and The Struggle Bus, where he interviews founders, operators, and executives from across the ecommerce ecosystem.

Through these conversations—and his ongoing analysis of market developments—Vinny has developed a distinctive perspective on the strategic shifts affecting brands today, from marketplaces and social commerce to AI, global trade, and platform economics. Alongside his media work, Vinny continues to advise ecommerce platforms, SaaS companies, and retailers on market positioning, growth strategy, and navigating an increasingly complex digital landscape. Based in the southwest of Ireland, he works internationally across Europe and the United States and is known for combining practical operator insight with a broader view of where the commerce industry is heading.