Tracy Lynch is Head of Marketing and Digital at The Skin Nerd and Skingredients, leading strategy across one of Ireland’s leading multi-vendor skincare ecommerce stores and its own-brand skincare range. Her experience spans diverse B2C sectors, has worked on both the agency and brand side, in Ireland and Australia, from energy and sustainability to travel, ecommerce and beauty. Her expertise lies in brand strategy, integrated campaigns and digital performance, with a focus on turning data into smarter decisions, as well as building repeatable, measurable ways of working that help marketing team’s scale.