Well rounded data driven, commercial leader, with more than 15 year’s experience in retail across DTC and Wholesale, with expertise in technology, data & analytics, highly targeted marketing campaigns and consumer focused strategies. Working at senior management/board level in the retail sector for brands such as ASICS, Wolverine Worldwide (Saucony, Merrell, Caterpillar), Tiger of Sweden and Hunter Boots. Having worked across global customer accounts such as Footlocker, JD Group, Nordstrom, Zalando and Amazon.

With a strong track record on delivering digital transformation strategies enabling brand growth through improved data management, system efficiencies and cost savings, often combining digital transformation principles to achieve top line growth as well as EBITDA improvements. Proven success in leadership positions managing and motivating large teams, delivering operational excellence whilst delivering on business KPI’s with full P&L management across global markets and multiple channels.