Siobhan Murray is a passionate entrepreneur with a deep-seated love for retail and fashion. Her career began at Primark, where she trained as a fashion buyer, refining her skills in trend analysis and product selection. In 2019, she launched her first venture, 23 The Agency, which has since thrived under her leadership. Siobhan’s entrepreneurial journey continued with the co-founding of Mantra Official, an online destination offering timeless footwear and accessories, each meticulously crafted to endure the test of time. Her dedication to quality and her keen eye for enduring style have been instrumental in shaping Mantra Official’s brand ethos. Siobhan’s collaborative approach and unwavering commitment to excellence continue to drive the success of her ventures in the ever-evolving fashion & digital industry. Siobhan’s story is a testament to her belief in enjoying what you do and doing what you enjoy, a mantra that she lives by and that inspires those around her.