Sam served 7 years as an officer in the Royal Marines, with deployments to Afghanistan and Iraq and was awarded the UK’s highest medal for gallantry, The George Cross. Soon after he became Chief of Staff at London’s largest hedge fund, CQS, working directly for Sir Michael Hintze (net worth £2billion), covering a broad portfolio within the £20billion fund. In 2019, Sam started his first Juice Venue in Belfast which has outperformed all forecast metrics with 3 locations, 2 in Ireland and 1 in England growing from a family team of 4 to over 35 staff. Since then he founded a hospitality technology startup, CloudForce which has just undertaken a seed round.