Sam has 15 years’ experience taking brands and products live, selling over £100 million through live selling. As a former Head of Buying and Sales for TV shopping networks and multi-brand e-commerce stores, he knows how to bring brands to life. Now, as Sprii’s UK Development & Success Manager, he helps brands launch, grow, and optimise their Live Shopping strategies – engaging audiences, boosting sales, and future-proofing commerce. A firm believer that Live Shopping is a retail revolution, Sam is passionate about showing UK brands that the future of shopping is already here.