Seasoned strategist with 20+ years driving success in Ecommerce and traditional retail. Currently spearheading transformation at New Look, leading Ecommerce, Performance Marketing, Digital Operations, and Digital Analytics teams. A trailblazer in innovation, seamlessly merging art and science with a customer-centric focus to elevate profits. Past roles include Digital Director at Jigsaw and Mint Velvet, Customer Director at Arcadia, and Head of Merchandising at Farfetch. A strategic powerhouse committed to revolutionizing businesses through cutting-edge technology and unwavering dedication to customer satisfaction.