Pippa is the Head of Digital at Brown Thomas Arnotts with the ambition of creating the best customer experience in our digital touchpoints. In role Pippa is responsible for building driving the digital business and roadmap including user experience across our websites and apps, acquisition marketing and digital creative. Pippa has 10+ years experience in digital specialized roles including Net-A-Porter and Mr. Porter during their transformative years of growth. Pippa joined Brown Thomas Arnotts 5 years ago to drive digital growth and profitability.