Peter Kirwan is a tech stack and CRO eCommerce strategist with over 16 years of experience growing digital businesses across retail, agency, and SaaS. Formerly a Senior Merchant Success Manager at Shopify Plus, he worked with scaling brands such as Gym+Coffee, Chupi, Jean Paul Gaultier and Molson Coors, before taking on the role of Head of Digital at Louis Copeland, where he led a successful digital turnaround. Now acting as a strategic consultant to multiple high-growth European brands, Peter has delivered results across ERP rollbacks, A/B Testing programs and Ai enabled CX innovation. At companies like Edurino, he drives high-impact initiatives that move teams from roadmap to revenue, always anchored in measurable outcomes, team enablement, and customer-first thinking.