Paul has over 13 years of experience in Performance marketing, with a strong background in data analytics and consumer behaviour. He worked previously with brands like Nestlé, Toyota, Lexus, Aviva, and Qantas. As Managing Director and Founder of Adhere Digital, he oversees the company’s strategy and vision in redefining the agency model to more than just an ads & web development agency. Adhere Digital are an end-to-end Technology Partner for forward-thinking brands.