Oli is CEO of Nonsensical, TikTok Marketing Agency. Having spent his early career working in investment management, Oli left the world of finance to launch his first business aged 25 – using image recognition software to analyse brand usage at endurance events such as marathons and triathlons. Having taken over Updates Media Limited (now Nonsensical) in 2017, he has transformed the business to focus on TikTok and now speaks regularly on the topic at major events. Oli is also on the board of governors at Ronald McDonald House Charities in Birmingham as well as sitting on the Digital and Innovation Board at BMet College.