Lucie Macleod is the founder and CEO of Hair Syrup, a successful hair care brand known for its vegan, cruelty-free pre-wash hair oils. Based in Pembrokeshire, Wales, Lucie began her entrepreneurial journey in 2019 when she was a university student at the University of Warwick. After struggling with her own damaged hair from bleaching and styling, she started researching and developing DIY hair treatments to improve her hair’s health. The oils she created worked so well that she shared her hair care routine on TikTok, where her content went viral, and she kept it that way. This sudden popularity prompted Lucie to start selling her products, and in just a few months, Hair Syrup became a thriving online business.
Today, her brand is stocked in major retailers like Boots, Superdrug, Urban Outfitters & Beauty Bay; Hair Syrup is a top 3 SMB merchant on TikTok and is on track to make £6.5 million in annual revenue by 2026 with the help of her growing team of 15+ people behind her. Despite her rapid success, Lucie remains hands-on with her company, often helping with packaging and operations. She is passionate about proving that success can come from small, rural areas like Pembrokeshire, defying the expectation that entrepreneurs must move to big cities.
