Leighton Penrose is the Managing Director of Leading Social, a performance marketing agency helping Shopify brands scale profitably through paid advertising and retention marketing, with a deep focus on finance and enterprise value.
Early in his career, Leighton was the advertising manager for AskPaul, where he helped grow the company from a 10-person team to over 100 employees ultimately leading to an eight-figure exit. Seeing a gap in the market for an agency that merges finance and marketing, he and Paul founded Leading Social, built on the principle that profitable growth matters more than vanity metrics.
Today, Leading Social is headquartered in Dublin, working with brands across Ireland, the USA, and Europe including SOSU Cosmetics, Vacious, Fada, Mantra, and many more. Through a combination of performance-driven media buying, creative strategy, and financial modeling, the agency has helped eCommerce brands drive millions in revenue while maintaining profitability.
