Lauren O Donoghue is a senior digital and ecommerce leader with extensive experience across brand, distribution, and agency environments. With over 10 years experience, she is currently Head of Digital & Ecommerce at National Beauty Distribution – the business behind notable brand Bare by Vogue, where she leads company-wide digital strategy, driving growth, engagement, and innovation. Lauren oversees a multidisciplinary, award-winning team spanning ecommerce, social media, social commerce, content, paid media, CRM, graphic design, affiliate marketing, and influencer partnerships, ensuring a cohesive and high-performing digital ecosystem.

Her work includes expanding brand presence on the Amazon Marketplace across UK and Ireland, leveraging UGC and influencer-led strategies, and pioneering Ireland’s first TikTok Shop launch with notable brands including Bare by Vogue. Previously, Lauren has worked both brand side in the beauty industry as well as agency partnering with Irelands largest retailers covering ecommerce management and growth strategies. She currently leads digital strategy for iconic beauty brands including K18, Bare by Vogue, Color Wow, Eleven Australia, and ASAP Skincare among others, and is known for bridging creative vision with commercial performance to deliver measurable business impact.