Lauren Duggan, a BBS graduate of University of Limerick, has over 8 years’ experience in commercial roles in both multinationals and start-ups in Ireland and the UK. Lauren began her career in Microsoft where she worked to develop and execute creative solutions across Xbox, Skype and MSN for the largest media agencies and clients in Dublin. She then moved to London to join an early stage ad-tech start-up that developed a machine learning AI platform for publishers including The Financial Times, Bloomberg and The Telegraph, which went on to secure Series A funding. Lauren thrived in the fast -paced environment, where she scaled and managed the commercial team across EMEA & led the development of new product roll outs.After Riley’s inception in early 2021, Lauren moved back to Ireland to focus full-time on growing Riley alongside her co-founders Áine and Fiona.