As Director of Marketing & Communications at Core Optimisation, Kieran O’Brien is responsible for all agency Commercial Strategy in addition to brining his vast experience to setting up new clients for success. Kieran O’Brien has over 25 years of through the line Marketing experience having worked as Marketing Manager of Compu b (now Select Tech) and Marketing Manager of Irema Ireland in addition to working with leading advertising agencies and PR houses including DDFF&B, Grayling PR, Murray Consultants and as principal of O’Brien Communications. Kieran is graduate of the University of Limerick and the Public Relations Institute of Ireland, is a former eCommerce Chair with Retail Excellence Ireland and is a current Advisory Council Member of Digital Business Ireland