With a background spanning Sports Tech and Ecommerce, I’ve had the opportunity to work with some of the most exciting teams and brands in the industry. From Newcastle United to Victoria Beckham Beauty, I’ve been closely involved in supporting brand growth and contributing to meaningful success stories. My experience covers both agency and technology partner roles, including positions at LoyaltyLion and now GoKwik, where I continue to help ecommerce businesses optimise performance and customer experience. I’m passionate about building impactful partnerships and sharing insights that drive measurable results in an ever-evolving digital commerce landscape.