Jemma leads SeeSense’s cycling product and crowdfunding campaigns, engaging with cyclists regularly. Joining See.Sense in 2015 reignited Jemma’s childhood passion for cycling.

See.Sense is a cycling technology and big data company that is tackling some of the hardest problems facing our cities by mapping them like never before. We developed the world’s most advanced bicycle light. It not only helps keep cyclists safer on the road, it also provides technology to pave the way for the smarter cities and better infrastructure through the use of crowd-sourced data from cyclists.