Many years of competing in sports has taught Jacqueline that focus and commitment pay off, and that a balance of a strong “strategic and tactical mindset” and “teamwork and communication” are key to bring the best outcomes to life. Not forgetting, that it’s also important to have fun a long the way! And fun is what she has had – she has been fortunate to work for great brands like adidas, Nike and Porsche and has thrived by helping them to unlock their potential. She has set up and scaled eCommerce channels for growth, evaluated and repositioned businesses to accelerate, and built and led consumer experience functions to deliver industry leading digital experiences.