Irene Breen – Founder & CEO of BellaMoon™ Originally from the wild and beautiful landscapes of Donegal, Ireland, Irene Breen is the visionary founder behind BellaMoon™, a globally recognized, multi-award-winning brand dedicated to supporting women through pregnancy, breastfeeding, and beyond. With a background in architecture, Irene brings a design-led approach to product innovation. She holds a First-Class Honours Executive MBA from Queen’s University Belfast, a First-Class Honours BSc in Architecture, and a Distinction in Bachelor of Architecture—a combination that fuels her passion for beautifully crafted, functional maternity and baby products. Since launching BellaMoon, Irene has led the brand to international success, securing prestigious awards, including the Women in e-Commerce Award (2023), multiple Junior Design Awards (2019–2023), and Mother & Baby Product Awards (2019–2023). Her work has been featured in VOGUE, The Independent, The Sunday Times, Cosmopolitan, Grazia, and more. BellaMoon proudly retails in John Lewis and recently launched in the iconic Bloomingdale’s New York. As she continues to scale BellaMoon globally, Irene remains dedicated to empowering women through thoughtfully designed, comforting, and stylish maternity solutions.
2025 Sponsors
What's eComm Live all about?
About eComm Live
Expert Speakers & Quality Content
With 50+ experts, you’ll walk away with insider insights and eCommerce strategies from leading speakers from some of the most influential brands & providers in the internet retail industry.
A Conference with a Difference
Unlike other eCommerce events, eComm Live is built around the principles of community, genuine connection, quality content, meaningful collaboration, and fostering long-term relationships.
Social Activities & Networking Events
Enjoy a variety of social activities designed for all delegates, including lively conference parties, engaging social mixers, and curated networking sessions to connect and collaborate.