Elanna McGowan

Elanna McGowan

Founder & Creative Director

Elanna is the founder of Pearl Beauty Cosmetics, a UK-based beauty brand built on a “minimal with impact” philosophy. A mum of three and entrepreneur, she shares honest, real-life insights into beauty, business, and motherhood through her content and community, on Instagram (@ellepearls) and YouTube (Elanna Pecherle), where she’s known for her practical, easy-to-follow makeup tutorials and relatable storytelling.

Pearl Beauty Cosmetics is a beauty brand built on a “minimal with impact” philosophy, creating multi-purpose, easy-to-use makeup designed to simplify everyday routines while delivering high-quality, effortless results.

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