Eamonn is the European Director – Direct to Consumer COE at Samsing. He was previously Head of Online (Ireland) at Samsung where he was responsible for launching the Direct to Consumer business in Ireland. In 2021 he launched drone delivery as a service which was a global first for the company and the industry as a whole. Previously he was Head of Online for Supervalu where he scaled their online Grocery Delivery business. He was also instrumental in how the AA pivoted its business from a call centre company to a digital-led business in his capacity as Head of Online. He set up Ireland’s leading online flower business, Flowers Made Easy in 2006 which was successfully sold last year. He is also a former Chair of the Irish Internet Association.