David McHugh

David McHugh

Founder & Executive Director

David is a sports marketing professional with over 20 years of hands on experience managing athletes, working with brands in sponsorship, communications & activation. Experienced in sports event management and strategic consultancy for athletes, brands & rights holders.

Managing the commercial rights of some of Ireland’s best sporting talent including Rob Kearney, Kellie Harrington, Greg O’Shea, Conor Murray, Paul & Gary O’Donovan, Tadhg Furlong, Annalise Murphy, Rachael Blackmore, Joey Carbery, Sean O’Brien, James Ryan, Ian Madigan, Jacob Stockdale, Billy Dardis, Sene Naoupu, Beibhin Parsons,  David Kearney, Donnacha Ryan, Dan Leavy, Ross Byrne, Andy Lee, Greg Callaghan.

Over seven year of experience as an independent non-executive board member with experience in sports governing bodies, hospitality, commercial property, asset management and restructuring project in collaboration with KPMG.

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