Darren O’Reilly is the Co-Founder and CEO of Whole Supp, an award-winning Irish functional nutrition brand redefining meal replacement for modern, active lifestyles. Under Darren’s leadership, Whole Supp has delivered over 500,000 nutritionally complete meals across the UK and Ireland, achieving a 69% returning customer rate and earning recognition as Irish Food & Drink Start-Up of the Year. A former professional rugby player, Darren transitioned into digital transformation, where he spent years helping organisations modernise operations and accelerate growth through customer-first strategy, technology adoption, and data-led decision-making.Today, Darren’s focus is on scaling Whole Supp across DTC, marketplaces, and retail.