Connor started JAQ Group from a spare room in Northern Ireland. What began as simple market stale, has grown into a vertically integrated DTC holding company, owning, manufacturing, and fulfilling for The Essence Vault, Thomson Carter, Liquid London, and more. 
Controlling every step from formulation to the customer’s doorstep. 
Connor runs marketing, brand development, and growth across all brands, with the support of a lean team, and focuses on unit economics and operational control rather than vanity metrics, with strong focuses on customer retention, and customer experience.

JAQ Group is a family-owned DTC holding company based in the UK. It owns, manufactures, and fulfils for a portfolio of consumer brands across fragrance, wellness, and lifestyle — including The Essence Vault, Thomson Carter, Liquid London, and more. Everything is run in-house: product development, manufacturing, fulfilment, and marketing. The group processes over 7,000 of orders per day across multiple Shopify stores and ships to the UK, US, and EU. Built on operational control, tight unit economics, and doing more with less.