Caroline Coughlan is a strategic leader passionate about driving digital transformation and innovation with key leading Irish retailers. With over 17 years Marketing & Digital experience in the Irish Retail sector, working with leading brands such as Tesco and Dunnes Stores, and currently the Head of Digital for Woodie’s Ireland, Caroline has been instrumental in shaping the organization’s digital presence leveraging digital tools and platforms to drive business growth and operational excellence. Constantly seeking out new opportunities to enhance the Online Journey and Digital Marketing experience which align to Woodie’s objectives and ever changing customer needs.