Prior to Advanced Commerce, André was the co-founder and former CEO of Attraqt Group plc (2003-2018). He grew that business to become the leading European player in Search and Merchandising. That journey included going public in 2014 and acquired Fredhopper (their biggest competitor at the time) in 2017. André left Attraqt in 2018 to start his new business, Advanced Commerce, which launched it’s new Merchandising platform (GrapheneHC) in 2021.