Ana Machado da Silva

Ana Machado da Silva

Senior Head of Product Management & Experience

Ana has worked for various fashion retailers such as ASOS, Burberry and now Boden with over 20 years experience in Digital and Ecommerce. She has been involved in the changes from the early days of in-house built applications, the transition to multi-system integrations, and the more recent move to large platforms that reduce the tech burden on the retailer so they can focus more of their resources and time on the Brand and Customer experience.

Platinum & Gold Sponsors

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