Amy McLaughlin is the Head of Digital at Woodie’s, where she is responsible for driving the end-to-end omni-channel customer experience. Her role encompasses driving digital growth by enhancing the customer experience across all digital touchpoints in. Amy leads the development of the omni-channel experience, shaping the product roadmap, and implementing new revenue channels to drive digital revenue and expand market share for the Woodie’s business. Having recently joined Woodie’s, Amy brings extensive experience in digital specialist roles, including her time at Brown Thomas Arnotts.