After over 10 years eCommerce experience with Tesco and PepsiCo in the UK, Alan is now Head of Online for Britvic Soft Drinks. In the 2 years, the scale of business going through eCommerce has more than doubled and has seen a significant digital acceleration across all channels. In his role as Head of Online, Alan looks after Online Grocery customers, Pureplay customers such as Amazon and also the Delivery Aggregators.