Launched from Áine Kennedy’s attic in 2022, The Smooth Company has skyrocketed to become one of Ireland’s most loved beauty brands. Áine’s vision began with The Smooth Stick™, a revolutionary hair-taming wand that controls stray hairs without leaving any reisdue. The company has achieved over 150 million organic TikTok views, customers in over 92 countries, and has featured in Vogue and Elle magazine.
Their award-winning innovative product range is loved by celebrity hairstylists and influencers worldwide, and are bestsellers in Brown Thomas, Arnotts, 72 Peter Mark salons, and on board 432 global Aer Lingus routes and recently became the first Irish beauty brand to get a partnership with De Bijenkorf in The Netherlands and H&M Beauty in the Nordics. The Smooth Company accolades include ‘Best Hair Brand’ at the Image PWC Beauty Of Business Awards 2024 and Aine was awarded Image PWC Young Businesswoman of the Year 2024 and EY Emerging Entreprenuer of the year 2025.
