Adrian has worked in the pharmaceutical and healthcare industry for his whole career. He has experience across the sector including product development , strategy and corporate finance.

Sons is a digital health business on a mission to provide clinically proven and affordable hair care for men. Founded in 2019 by two close friends, Will and Adrian were motivated to solve the problem of hair loss for men based on their own personal experiences of expensive and inaccessible treatments. We both independently went to a leading clinic in the UK and had a terrible experience. The services were sales focused, the education was poor, and the products were overpriced. From our frustrations we felt that we could change the in-clinic model and deliver patients their treatments online via a direct to patient service.

We are passionate about solving the problem of hair loss by providing men with accessible, clinically proven, affordable treatments, and educating them along the way. Our products consist of medicines, cosmetics and supplements and we offer these treatments multichannel via D2C, marketplaces and pharmacies and our core markets are Ireland, the UK and Germany.