In the first of our retail spotlight series, we caught up with the owner of Born & Bred, Linzi Rooney.

In this interview, Linzi discusses her approach to omnichannel retail and her focus on strengthening the eCommerce side of her business since the beginning of the pandemic.

Experiencing first-hand the importance of online selling, Linzi said: “eCommerce proved over the last two years to be a lifeline for our business and was the only constant in an ever-changing time. No longer being able to rely on passers-by on a busy high street in Belfast, we changed our focus to really understand who our online shoppers were and strengthen our brand to match. 

“By using the eCommerce tools available to us, we quickly realised that during the pandemic people wanted a piece of Ireland around the globe, which then opened Born & Bred to the world and helped it grow further than it ever could on the streets of Belfast alone.”

Linzi is speaking at eComm Live on 28 April 2022 – you can book conference tickets here.